E G J L M P R S T

Rough cut

The first version of the unfinished video. This often includes a sample voiceover and music, placeholder graphics, and indicative of the direction of travel. Should resemble the agreed approach. Not usually for public viewing. Still malleable. This is the moment to consolidate any feedback for the edit to proceed into the next pass. The producer will guide you through this.

Rushes

The raw, unedited video files, that come straight from the camera.

SFX

Sound effects or ‘foley’. Sound added to the video during the edit to support the visuals. Sound is often overlooked (pardon the pun), but vital. Foley is sound that has been recorded after the shoot to sound like the image seen on screen.

Special Effects

Visual or sound effects, introduced into a motion picture, video recording, or taped television production.

Subtitles

On-screen text of what a person in a video is saying, usually for hearing-impaired audiences or translations.

Title safe

A border around the screen that ensures titles will not disappear off the screen if the monitor is not set up correctly. Particularly important in the broadcast.

Titles

On-screen text or moving images that help illustrate points in the video. Opening titles may be used in TV.