Film terms

The additional or supplemental footage captured, which is intercut with the main footage. It typically is used to support or add depth and/or context to the scenes by showing the environment, background action, or other scene embellishments. Ambient or natural sound is also recorded simultaneously. the term B-roll comes from the initial days of film when there was an “A” roll, which was all the speaking parts, and then the “B” roll which covered the action part of the film.

Brand-funded original video content that focuses on being useful, engaging, and entertaining rather than a traditional ‘hard-sell’. Audiences are receptive to it, and brands see an increase in reach, engagement, and conversion. We were early pioneers of this sector, now a multi-billion dollar industry.