Day Rate
The amount of pay negotiated for a day of work in a particular position.
Deal Memo
A form that lists the pertinent details of salary, guaranteed conditions, and other essentials of a work agreement negotiated between a member of the cast or crew and a production company.
Delivery
When the production company gives the client the final file(s). The delivery file types vary depending on what the client will use the video for.
Depth of Field
The visual effect that, separates the foreground from the background in a video image, by blurring the background. The depth of field changes based on the aperture of the camera lens.
Development
The process in which a client and the producer develop and then settles on a story, theme, and type of video before making it. We like to do this with mood boards, brainstorm sessions, reference videos, and getting embedded with your brand and its ethos.
Digital Imaging Technician (DIT)
The person responsible for image quality control, on-set color correction, and managing a production workflow. Not all productions have a DIT, but this is the person with an arsenal of toys to tweak the look of the camera in the field. This position is often confused with a Data Wrangler but they are entirely different jobs.
Digital Loader
Director
This person controls the project’s artistic and dramatic aspects, visualizing the script or screenplay while guiding the technical crew and actors. They set the protocol and standards, as well as priorities for the project. Often, it’s their baby.
Director of Lighting (LD)
Director of Photography (DOP) (DP)
The person who is responsible for the look of the project. They compose the shots and paint with light, so they often work closely with the Gaffer and Key Grip for what is needed. They also supervise camera operators. Sometimes the DOP will also operate the camera.
