2 3 4 8 A B C D E F G H I J K L M O P R S T U V W
B- Ba Be Bo Br
Bra Bre Bro

Branded content

Brand-funded original video content that focuses on being useful, engaging, and entertaining rather than a traditional ‘hard-sell’. Audiences are receptive to it, and brands see an increase in reach, engagement, and conversion. We were early pioneers of this sector, now a multi-billion dollar industry.

Breathing

Leaving pauses between sections of a film structure to aid punctuation and the wider narrative; “needs room to breathe”. Related to pacing. Might also be referred to as adding (non-musical) ‘beats’.

Broadcast

To send out or transmit (something, such as a program) by means of radio, television, or by streaming over the Internet.