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Grade

When video content is recorded, the colours are flat and raw. The colour will vary from location to location, indoors or out. We colour grade it at the end of the process to bring it to life. The type of grade depends on the sensibilities of the film. We might do this in Premiere or in Da Vinci.

Graphic

Graphics in a video refers to a static graphic element. Moving graphics are referred to as animations or motion graphics.

Graphic Match

An editing technique where an object passes the frame and uses that object to transition to a different shot.